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Online Marketing includes promoting a company,
individual, website, product or any commercial or non-commercial
commodity through Internet. It comprises of doing online promotion
through search engines optimization, search engine marketing, affiliate
marketing, email marketing, video marketing, viral marketing, specific
website listings, articles submissions, press release distribution,
web 2.0 / 3.0 platforms (includes blogs, social sites, bookmarking,
forums etc.), content syndication, pod casting and other existing
or new techniques to approach the Internet users.
The core of online marketing is to expand business and increase
revenue through online promotional activities. Online marketing
creates both direct and indirect impacts for any brand and business
popularity. It can boost the online presence of a website and hence
helpful in increasing the sale and revenue of a business. The industry
is very competitive, but it is the most challenging now days and
changing every passing day. There are various traditional and non-traditional
online marketing methods being used for online promotion that can
be applied together as per your need.
It is fair enough about considering the name and fame cycle of popular
websites (like Google, Microsoft, Yahoo, Twitter, Facebook, blogger,
wordpress etc.). The marketing strategy of all such popular websites
been different but the objective was similar (i.e. to make a bond
with the users). They applied the standard techniques and worked
on innovative ideas to make wonders. The entire thought can be summarized
with the bottom line that, it depends on how you reach the end-users.
Yes, offline marketing is very important here but running a single
boat has the maximum possibility to sail the river, instead of concentrating
on two together. When you think of online business only then using
various existing methods and applying innovative ideas is what it
requires. Rest depends on your objectives and efforts behind it.
Some of the popular benefits of online marketing:
Product and Website Promotion
Business and Individual Branding
Increase in online and offline
Increase in Sales and Revenue
Growth in New and Returning Visitors
Reduced Bounce Rate
Internet Popularity
Development in Online Business
Online Tie-ups & Partners Network
Promotion through Online Partners
Long lasting results
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