A Campaign is a planned, coordinated sales effort on behalf of
a specific client or product and run over a period of time. Running
an online campaign is important in the context
and object of any promotional strategy. It is another important
module of online marketing strategy and able to achieve desired
results. Apart from Promotional campaigns, Advertisement campaigns,
Paid campaign marketing, there could be campaign as per business
requirement. It should not be bounded to particular standards of
running camaigs. Like a "Registration Campaign" will be
targetting relevant users to get register for a website. There could
be many others smaller and bigger campaigns which will have positive
impact in business.
Online campaigns are usually preferred for Appeals,
Reqest and Surveys, important promotional offers, and many such
main courses of actions where it direclty reflects the usages, impacts,
analysis and promotions of the users. There could be many kind of
campaigns like few specific are below from marketing perspective:
-Lead Generation
-Membership Recruitment
-Mass Communication (appeals, request etc.)
-Promotion of products and services
-Email Marketing Campaign
-Viral Marketing Campaign ETC.
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