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Online branding
is very important for any new or existing business. This is what makes
you different from others and have a direct impact on the online and
offline business from your product and services. A website is the
only medium that helps you visitors to understand about your company,
products and services via Internet. But it doesn’t make much
difference if it’s not visited by the internet users. The more
the visitors coming to your site, the more it helps to build a brand.
It is different how old are you and the cost of your services, but
if your business is popular over internet or among niche category
then it can earn you a lot. Although being a brand depends on many
things but the most important is the quality of your services and
customer oriented approach.
Almost all the businesses or professionals offer special services
and deals. But what is the benefit if it is accessible to limited
people or almost none. Internet has become the first choice of everyone
now days. It can attract as many visitors as you want depending
on your brand.
All the information is available online. The users knew it and use
it. People habitually go to various online places (e.g. Websites,
Search Engines, and Directories) before shopping or bargaining a
deal. They will search your product when they know you. So make
yourself popular as much as you can.
What makes a BRAND identity?
1) Pricing - a component of value; higher prices
may signify to consumers higher quality, and lower prices may suggest
decreased value.
2) Distribution - availability; limited distribution
of a product or service may imply exclusivity to discerning consumers.
3) Quality - which impacts satisfaction; obviously,
higher quality will translate to more satisfied customers who come
back again and again to purchase your offerings.
4) Presence - prominence in the paid and unpaid
media; products or services with a high-profile market presence
will lead to brand recognition and increased sales.
5) Awareness - top-of-mind awareness, residual
awareness and recognition, which are directly related to presence;
the higher your offering's awareness, the better your sales results
will be.
6) Reputation - enduring public opinion of brand
character, which is built over time and difficult to change once
established.
7) Image - perceptions of brand traits or prototypical
buyers; often represented by qualities the consumer relates to.
Like reputation, image is difficult to change once established.
8) Benefits - consumers may equate certain positive
and negative consequences with use of your product or service; these
may be warranted or unwarranted.
9) Positioning salience - differentiation from
the competition, established by a combination of all elements of
the brand.
10) Preference - a predisposition to buy displayed
by consumers who are establishing brand loyalty.
11) Share of market - increased market share is
a direct result of a successful branding campaign.
12) Customer commitment - loyalty is built through
long-term branding and close consumer contact.
What makes an Online Brand?
-Unique and Direct Visitors coming to your website
-The Returning Visitors to your website
-What is the referral traffic of your website
-Are you being searched in Search Engines
-Will they follow you in Social websites
-How many websites linking to you
-Do they discuss about you in various discussion boards online
-Are they writing about in blogs and micro-blogging sites
-Send a press release and see the response you get
-The number of online queries are you getting
-The response of your email marketing campaign
-The feedback and testimonials they write about you
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