Search Engine Marketing (SEM) is paid option of listing your website
in search engines. This is paid marketing in search engines and
useful in short & long term. Search engine marketing can generate
instant results for online businesses for sales, revenue and e-branding.
It can produce quick results as compare to search engine optimization
(SEO).
The ads in the SEM campaigns are served with the SERPs and in the
network of search engines which makes it reachable to thousands
of users in short span. But running and maintaining SEM campaigns
are getting tricky due to heavy competition. Users are bidding high
for keywords to display their ads at top. They are paying high to
reach the maximum end-users.
Search Engine Marketing is offered in most of the search engines
like Google Adwords, Yahoo Ambassador, MSN Adcenter, DGMPro Marketing
and many other local and global search engines. The reach of Google
search engine and its ad sense program to millions of readers around
the globe make it the preferred platform of SEM professionals. There
are many search engines available with SEM programs like Google,
Yahoo, Bing, Ask, Baidu, Yandex, Rambler, Timway etc.
The SEM Professionals / Campaigners need to be smart enough to
advertise using this method. They have to have strong understanding
of user behavior and analytical skills. It requires a lot of research
to finalize which keywords to target and how to follow the keywords
bidding to derive the maximum ROI. They should always keep a sight
on the running campaigns and the bid value for keywords in campaigns.
It becomes helpful if the landing page is properly optimized and
user friendly.
The reasons why to opt for Search Engine Marketing:
1) It is the easy way to find a website
2) It can produce results in short periods
3) Millions Of people uses search engines, so easy way to target
the market
4) Standard ad format for listing in Search Engine network
5) Quality traffic with minimum efforts
6) More effective than Banners
7) 50% minimum competition then SEO
Search Engine Paid Services
Google Adwords marketing
Yahoo Overture marketing
Microsoft Search marketing
Miva Marketing
Paid Advertisement in local search engines
Specific Promotional Campaign Optimization
Individual & Company Branding
SEM Regional Marketing
SEM for Product Sale Campaign
SEM Revenue Generation Campaign
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