Search Engine Marketing (SEM) is paid option of listing your website in search engines. This is paid marketing in search engines and useful in short & long term. Search engine marketing can generate instant results for online businesses for sales, revenue and e-branding. It can produce quick results as compared to SEO for businesses online for local niche traffic.
The ads in the SEM campaigns are served with the SERPs and in the network of search engines which makes it reachable to thousands of users in short span. But running and maintaining SEM campaigns are getting tricky due to heavy competition. Users are bidding high for keywords to display their ads at top. They are paying high to reach the maximum end-users.
Search Engine Marketing is offered in most of the search engines like Google Adwords, Yahoo Ambassador, MSN Adcenter, DGMPro Marketing and many other local and global search engines. The reach of Google search engine and its ad sense program to millions of readers around the globe make it the preferred platform of SEM professionals. There are many search engines available with SEM programs like Google, Yahoo, Bing, Ask, Baidu, Yandex, Rambler, Timway etc.
The SEM Professionals / Campaigners need to be smart enough to advertise using this method. They have to have strong understanding of user behavior and analytical skills. It requires a lot of research to finalize which keywords to target and how to follow the keywords bidding to derive the maximum ROI. They should always keep a sight on the running campaigns and the bid value for keywords in campaigns. It becomes helpful if the landing page is properly optimized and user friendly.
The reasons why to opt for Search Engine Marketing:
1) It is the easy way to find a website
2) It can produce results in short periods
3) Millions Of people uses search engines, so easy way to target the market
4) Standard ad format for listing in Search Engine network
5) Quality traffic with minimum efforts
6) More effective than Banners
7) 50% minimum competition then SEO
Search Engine Paid Services
Google Adwords marketing
Yahoo Overture marketing
Microsoft Search marketing
Miva Marketing
Paid Advertisement in local search engines
Specific Promotional Campaign Optimization
Individual & Company Branding
SEM Regional Marketing
SEM for Product Sale Campaign
SEM Revenue Generation Campaign